Most enterprises are on a level where local or regular SEO does not provide the intended results in connection to set targets. With a website that easily has over 100 pages, you would need to employ enterprise SEO. Some may ask though why you need it for your business success considering the enterprise is already raking in millions of dollars.
Enterprise SEO – Why You Need It for Your Business Success?
Definition of Enterprise SEO
Understanding the concept is the first step towards appreciating its value to your business success. Enterprise SEO is a broad approach to large scale optimization of a business website with a focus on its brand, site objectives as well as survival within the dynamic demands of Google algorithms.
By engaging in enterprise SEO, a business will be able to achieve:
- Sustained connection between the enterprise and its target audience
- Fluid workflow through automation and collaborations
- Top of the mind brand awareness and trust within its industry
- Continuous compliance with Google regulations and algorithm changes
- Protection from frivolous PR disasters
Let’s take a closer look at how each of the above is a necessity for business success at an enterprise level with sustained connections, fluid workflow, brand awareness.
Sustained Connection Between the Enterprise and Audience
Every business needs to keep in close contact with its target (whether it’s SEO or PPC). The marketing process has different levels and at every level, the business needs to have relevant content for its target. This means that it not only produces relevant content for the audience but also listens to them every step of the way.
Content can be structured to create awareness, spotlight a solution and then show ROI of a business’ solution.
Enterprise SEO provides the opportunity for a business to communicate with different individuals at whatever level of the sales funnel they may be. For example, having an automated email marketing system will ensure that every communication from the audience is recognized and responded to according to the need for communication. It may be hard to manually respond to every message from over 1000 people, but with a well-executed SEO strategy, this is possible.
The communication serves as a channel to develop a bond between the enterprise and the audience.
Fluid Workflow Through Automation and Collaborations
Enterprises can always use more efficient techniques that boost productivity. With the use of the different tools available for research, analytics, and reporting, enterprise SEO helps the business achieve better automation. These tools do not just make SEO easier, but also understanding the health of the business.
Some reports that you get from carrying out SEO can expose the health of the business. It is possible to see if people still value your product or service. For example, if you have a form on the website where your clients can leave feedback, this feedback can let you know just how satisfied the customers are. At the same time, you do not have to keep on following up with clients to give feedback since the process is automated.
Reviews can be shared with relevant personnel within the business and they can then work towards addressing whatever feedback has been given.
Top of the Mind Brand Awareness and Trust Within its Industry
Every business can benefit from brand awareness, but enterprises need it even more. To be able to say that when people think about a particular solution, your brand is what comes first to people’s mind, is a position a business needs to fight hard to attain. There are a number of benefits of brand recognition and awareness.
Using SEO tactics, a business can ensure that it embosses its brand in the minds of not just its target, but everyone as well. This will ensure that more people recommend it as the best choice for a particular solution and it will earn the trust it deserves.
A well-recognized brand will see more repeat buyers along with increased revenue flowing in.
Continuous Compliance with Google Regulations and Algorithm Changes
Your business would experience a major setback if it were caught on the wrong side of a Google update. Websites that fail to adhere to the regulations and rigorous testing process set by Google usually end up being penalized when Google introduces new algorithms such as the 2019 BERT update that are intended to ensure that sites are adding value with their content.
Well executed enterprise SEO serves as a protection from such penalties. In the past, there have been quite a few updates that took business sites by surprise leading to a drastic decline in their ranking. Sites however that had been carrying out correct enterprise SEO were safe.
Note that your brand needs to maintain its rank, authority or improve it to keep its reputation. You cannot do that if you are being penalized by Google.
Protection from Frivolous PR Disasters
Since SEO helps a business build and maintain relationships with its target, it is also a PR tool. PR builds authority and trust in a brand and that trust is very important when it comes to fighting “fake news” about a business.
Sometimes, people may use the internet to spread malicious propaganda about a business. If your SEO and PR game is weak, such propaganda can dent the reputation of a business. By maintaining good SEO practices, a business ensures that it’s able to shake off fake news stories because the audience can identify such stories as fake because they already know what your brand represents.
When you take a look at some big businesses online and see the success they enjoy, note that a big percentage of that success is as a result of enterprise SEO. If your business website has over 100 pages, you probably should think of employing this SEO strategy.
The benefits of Enterprise SEO will begin to show gradually unlike “flip of a switch” PPC campaigns. For a sales team, it is understandable that they would like to see these efforts translate to more money, and this will eventually happen but it will take patience as the business builds reputation and trust which is probably more important for long-term survival and growth of a business. It is advisable to have experts carry out enterprise SEO so that you can see the ultimate benefits.