What is SMS Marketing; How Does it Work?

SMS marketing (short message service marketing) is a technique that uses permission-based text messaging to spread promotional messages. To receive text message specials, new product updates or more information, customers are usually required to opt in to an automated system…

Why SMS Marketing Doesn’t Suck Anymore (And How to Use it to Generate New Revenue)

Did you know that 58% of mobile users check their phones every hour (at least)? What does that mean for your SMS open rates? A pretty impressive number: 82.1%. Even 80% of Millennials say their phone is the first thing they check when they wake…