Ever since the internet began, ways of advertising and reaching ideal customers exploded. For those new to Google PPC advertising, PPC, or pay-per-click, is a form of online advertising which enables you to advertise via Google. PPC advertising is one popular method to promote your business to a target audience searching for your services, information or products.
What is Google PPC Advertising?
Google pay-per-click is used by start-ups to mega corporations and brands all over the world. Similarly to short message service marketing, PPC advertising is quite cost-effective in nature as well as it is a highly powerful way to raise brand awareness. Doing it correctly, can drive quality traffic to your landing page, which is meant to convert that user to a customer.
Why Use Google PPC?
You may wonder why you must pay for appearing on Google when you can get the website to show up free of cost (rank organically in Google SERPs, in other words, Organic SEO). Easier said than done, ranking in top positions (top 3 of 1st page of Google) is a Gold Mine. The algorithm of Google is designed in such a way that it rewards the highest quality sites i.e. popularity, authority, information, fast upload times, and low-bounce rate. It can also take a lot of effort, money and time for achieving the organic rankings on your keyword that you want to rank for.
While investing in SEO is worth every penny, most companies need customers “now”, therefor, Google pay-per-click advertising is faster in action (basically a flip of a switch). It also gives you much more control over the entire appearance of the listing on your search results. When a person clicks on your PPC ads, it will take them directly into your landing page where the person can make the purchase. As you use PPC to bring in new customers, you can try SMS marketing to build a relationship with them.
How to start with Google PPC?
Adwords is the platform for PPC advertising on Google. It is also the main source of revenue. Mainly the PPC advertisers use Google Ads for bidding on the keywords that can trigger their sponsored ads. Then Google chooses the ads that can be displayed and also the position of the ads based on different factors. These factors include the quality score of the ad, and the bid of advertiser. The entire PPC system functions quite similar to that of an auction. Because you are paying for people to find your site, make sure to keep a backup of your website’s data, and have the page(s) optimized.
When It Comes to PPC (Pay Per Click)
There are a few key things to be aware of. There are various strategies when it comes to setting up ppc campaigns and how they reach people. You need to know and understand that these PPC advertisements can be really helpful for your business and company. It can drive some high quality organic traffic into your website with potential buyers. You will be able to get the maximum benefits from these pay-per-click ads on Google. All you have to do is to make sure that the ad is of high quality and landing page is properly optimized.