Short Messaging Service (SMS)
Short Messaging Service (SMS) marketing is a permission-based text messaging system or technique used in spreading coupons or any form of promotional messages. SMS marketing technique usually requires customers to opt-in to an automated system by texting an initial five or six-digit long short code so that they can have access to special messages, product updates, promotions, and any other information.
In an SMS campaign, after texting this shortcode, the customer’s number will then be saved. Majority of the times, an opting-in confirmation response and opt-out code is included in the response, just in case the customer decides to unsubscribe from the service.
Generally, SMS text message marketing platforms aims to build a database of subscribers to retain customers and increase their loyalty to the brand. In a situation where you want to implement a close range marketing strategy, some experts recommend to use text messages rather than a push notification app. Beyond informing your customers of any upcoming offers or deals, it can be an efficient way of reminding your customers of upcoming events, as well as gathering their opinions.
According to Forbes, more than 50% of consumers prefer quick mobile SMS marketing to email marketing and other push notification services. Easy segmentation and management are allowed by many delivery platforms to send the most relevant text messages to those who are likely to become loyal customers. It is also preferable because, when compared to other distribution methods, it tends to be less expensive. Hence, making it a cost effective mobile solution. Note that even though SMS marketing campaigns and close range marketing are similar, they are two different marketing techniques.
How Does SMS Marketing Work?
You may be wondering how SMS marketing works. To adopt and run an SMS marketing strategy is simple. There are two crucial terms you need to understand in SMS marketing – keywords and shortcodes. These two terms are essential components of SMS marketing and knowing what is SMS marketing.
Keywords: They are the components that initiate action on your SMS marketing system. Your automated SMS marketing system gives programmed responses to the keyword it receives. After your target customers opt-in to your SMS marketing service, they will be able to communicate with your system with keywords that your system has been programmed to recognize. E.g., If any of your customers sends “coupon,” he or she will receive a coupon.
Shortcodes: A short code is a short number that is specifically associated with you or your SMS marketing service provider. They are usually 5-6 digits long, which makes them easy for anyone to remember. They represent the channel of communication between you and your customers; you and your customers send your messages through it.
These two components are what makes your communication with your customers quick and precise. Keywords and shortcodes also help customers to opt- in to your SMS marketing services through the short, easy, and quick methods of communication they present. For example, if customers send IMPACTSERVICES to 66253 (your shortcode), your SMS marketing service may reply with an automatic text reply, “Hello! Thank you for signing up for IMPACTSERVICES promotional alerts! Kindly respond with the keyword, YES to continue, and opt-in for updates!”
If the customer reply with YES to the shortcode, the keyword will immediately be recognized, and you will be able to send them regular updates and messages through your SMS marketing services in the future!
How Effective is SMS marketing?
As the world evolves, the business world becomes more competitive. This makes standing out and achieving huge success become more challenging for various companies. Even already established companies with huge sales and positive customer acquisition records can’t take the risk of slowing down or relenting because of the challenges posed by the ever-evolving market.
One of the most efficient ways of growing a business and winning the trust of target customers is the implementation of the right marketing techniques and frequency. This science includes a strategy that is creative and has a great demanding product. There are various marketing strategies and tools out there, but you must be able to decide which is best for your business and budget.
Lately, brands often try to target and reach out to their potential customers on the move, and one of ‘the best’ ways to do this is through the use of SMS marketing tools and strategy.
SMS marketing software platforms has been tested and proven by many big brands, such as Reebok, Facebook, CNN, and Express. It has been proven to be effective for brand awareness and customer engagement. In a modern world where people develop more attachment with their mobile devices, big brands have realized that the most efficient way to get to their target customers is through their mobile devices; hence, the exploration of best SMS marketing as a marketing strategy. With SMS marketing, you have higher chances of reaching out to your target customers quickly. It also gives room for easier access to customers’ loyalty. Let’s take a look at how few of these big brands use SMS marketing.
How big brands use SMS marketing
The giant social media company explores the opportunities in the SMS marketing space. Facebook recently stated that it would help small and medium-sized enterprises (SMEs) to create a smart digital marketing strategy combining SMS and Facebook messenger. When bulk SMS marketing and social media campaigns are integrated, they can be productive. There is also an existing way Facebook uses SMS; it is used to give stronger protection to their customers’ accounts. Customers can activate the functionality if they wish. It enables them to receive SMS alerts from Facebook each time their account is entered from another device. This additional security measure shows that the company takes its customers’ privacy and security seriously.
Reebok also makes use of bulk SMS marketing strategy to keep its customers updated on its different special offers, promotions, and sales. This is possible for willing customers if the text “JOIN” to the required shortcode. A confirmation message will then be sent to the customers to thank them for subscribing to the platform as well ask them to text “OFFER” to the same shortcode for updates, deals, and offers. Text can be sent through an automatic telephone dialing system. Customers are also required to keep Reebok updated if they change their phone number. You can also request customer support and get answers to your questions from the Reebok customer support team by sending “HELP” to the shortcode. You can as well opt-out by sending “STOP” to the same shortcode if you wish. At times, you can use the same shortcode to opt-out to other similar companies, you just have to know what number to text the message to.
1. What is a SMS marketing campaign?
This is a system of marketing that lets you communicate with your customers through text, on their phone numbers, using 160 characters. This message and many scheduled others is the SMS marketing campaign.
2. How do you use SMS marketing?
Refer to the article above.
3. What is SMS in business?
Refer to the article above.
4. What is the full meaning of the acronym SMS? or SMS Meaning?
Short Messaging Service
5. How is SMS marketing effective?
Refer to the article above.
6. SMS Message vs. Ringless Voicemail.
While SMS allows you to reach people through text, ringless voicemails (voicemail drops) allow you to send voice messages to your customers without actually making a call. There has been debate on which one is more effective as mostly all text messages and voicemail drops get the attention marketers are wanting. With voicemail drops, the ringless voicemail provider can make or break your campaign, so choose wisely.
Does SMS Mobile Marketing Work?
What do you think of this slick texting? I’m sure you have witnessed a text messaging ad from an agency and marketing companies. It’s fair to say that the best SMS marketing software works to grab consumer attention and convert to sales. This technique is different of text message spam, the sole purpose of SMS marketing is to notify customers of promos/items with the ability of opting-in or out of further text message advertising.
Let us know if you have launched an unsuccessful or successful text message advertisement campaign and examples.